Hurley Burley

4Ocean & Hurleyburley

Hurleyburley are supporting 4Ocean to help clean up our precious oceans and coastlines with the 4Ocean bracelet. The bracelet is made from recycled materials; the cord from recycled polyester and the beads from recycled glass.

As well as supporting 4Ocean with these bracelets, we want to give something back, so we are donating 50% of our profits from their sale to a UK based charity who work to create a sustainable future for our seas.

As with many areas of industry, a huge amount of plastic is used in online retail. So, at Hurleyburley we have been looking at ways in which we can help with the huge plastic problem, both within our industry and in our everyday lives.

Our gift boxes and postage boxes are made from recyclable card. We re-use and re-cycle as much as we can, and we are contacting our suppliers to see if they can use less plastic when supplying us with components.


4Ocean is a global movement actively removing rubbish from the ocean and coastlines.

The 4Ocean journey started when 2 young surfers, Alex and Andrew took a trip to to Bali Indonesia. Devastated by the amount of plastic in the ocean, they set out to find out why no one was doing anything about it. One afternoon they witnessed fishermen literally pushing their boat through piles of plastic that had washed up on shore. The two surfers realized that the proliferation of plastic threatened both the ocean environment and the fishermen’s livelihood.

They wondered if fishermen could be paid to use their nets to pull plastic from the ocean instead of fish. The 4Ocean bracelet was born to fund this.

To date they have pulled over 950,000 pounds of rubbish from the oceans and coastlines around the world. You can learn more about their mission at




Things we can all do to reduce plastic waste

Get a reusable water bottle – as a bunch of animal lovers, we like the eco-friendly, stainless steel, animal print bottles from S’ip by S’well an ethical US company, but also available from Amazon UK.

All licenced premises (cafes, bars restaurants, clubs etc) are obliged to give customers free drinking water. 20 new drinking water fountains are also being placed around London to help combat the single use plastic bottle, hopefully this will be rolled out nation-wide.

Look at your fashion brands – & Other Stories is one brand that are reducing their environmental footprint in the fashion world. You can return all their beauty packaging for a 10% discount voucher. All textiles can be taken instore (any brand and includes things like old towels etc.) for recycling, re-using or upcycling – again for a 10% discount voucher

Refuse plastic straws – we like these straw straws! Made from wheat, the most environmentally friendly straw yet and won’t go soggy in your drink.

Don’t buy plastic wrapped fruit and veg – as demand decreases, so will production. are an ethical company that will deliver, plastic free, to your door and are also available from Ocado.




Switch from a plastic to a bamboo toothbrush – like this one from the ethical superstore




Refuse plastic cutlery – get a little bamboo travel cutlery set that comes in a pouch and can be kept in your handbag, for example



Make up – Choose your brands wisely. MAC accepts returns of its packaging for recycling through the Back To MAC

gram. By returning 6 containers, you will receive a free MAC lipstick of your choice.






Use a refillable fountain pen – Think of all those disposable plastic ball point pens out there. Switch to a re-fillable fountain pen like this one we have at Hurleyburley that will last you a lifetime. It can be personalised with a name or message and comes with a refillable cartridge to be used with bottled ink, so no need for disposable plastic ink cartridges.






Ditch the plastic wrapped toilet roll and kitchen roll – Buy from 100% recycled and forest friendly toilet roll, kitchen roll and tissues, wrapped in paper not plastic and 50% of profits are donated to help build toilets around the world




Use a reusable coffee cup – available widely so no excuse not to have one! We love the eco coffee cups at that are made from sustainable bamboo fibre and are fully dishwasher safe

Take a packed offer a plastic free, re-usable storage bag, that is dishwasher, oven and microwave safe, also available from Amazon UK

Always have a reusable shopping bag or two with you – we love these ones from that fold away neatly into your handbag.

Plastic bags recorded on UK beaches have reduced by 22% since the charge was introduced in 2011*. We are making a difference!

*Marine Conservation Society

Switch from plastic coat hangers – Steel will last longer and is fully recyclable, or even better a durable card hanger that is 100% recycled and fully recyclable, check out

A staggering 40 billion plastic hangers are sent to the US every year with clothing imports and 85% of these end up in landfill.

Have your milk delivered and juice delivered in glass bottles – Convenient AND eco-friendly. Just type in your postcode to or to see who delivers in your area.

More ways in which we can reduce the amount of single use plastic we use can be found on the Marine Conservation Society website at They are currently running a #goplasticfree in July challenge so take a look and see how you can get involved.

You can also find more information through Plastic Ocean UK at


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